Here Come the Super Bowl Commercials
It’s that time of year again: Time to get excited about watching the Super Bowl. Or, if you’re like Mad 4 Marketing, then it’s time to get excited about the Super Bowl commercials. There’s just one thing that’s changed the way we look forward to the big event. And that’s the fact that, in a […]
Going Viral Gets Harder, Thanks to Reddit
Last week, Shareaholic released a report on popular online forum Reddit, which has long been considered a rite of passage for any viral marketing campaign. That is, if you wanted your ad, story or video to hit it big, it basically needed to get picked up and shared by the 731 billion unique visitors that […]
E-Blasts Are Still Alive and Well
If you thought that email marketing was falling on deaf ears—or rather, falling straight into a consumer’s spam folder, think again. In a recent survey taken by McKinsey & Co. it was revealed that email is still far more effective in acquiring new consumers than Facebook and Twitter combined – nearly as much as 40 […]
How Facebook Newsfeed Changes Affect Marketers
Once upon a time, “news” on Facebook typically consisted of someone announcing an engagement or the birth of a new baby. In a move that will see businesses changing the way they market their branded pages on Facebook, the social networking website recently announced a big change to its newsfeed algorithm. This change will give […]
Merry Christmas from Mad 4 Marketing!
We hope you have the happiest of holidays, with restful interludes between joyous meals, present-giving and visits with your loved ones. Mad 4 Marketing celebrated in style on Dec. 18, in keeping with annual tradition, and we only wish we could have shared the party with more of our valued clients, customers, family and friends. […]
A New Way to View Videos on Facebook
In what’s probably exciting news for marketers (and so-so news to the commonplace user), Facebook has this month been playing with new ways to share videos in a person’s News Feed — and that includes video advertisements. Announced mid-December, Facebook’s new video viewing strategy involves allowing viewers to preview content without needing to click on […]
Marketing technology — it’s better with beta
Last week we talked about the swift rise of the popular mobile app Snapchat, and the fact that its poised to either significantly increase its revenue or lose out big-time, depending on how it treats its existing users and maintains their experience as it branches into advertising sales. If you’re thinking that your company’s marketing […]
Snapchat may stand for the wisdom of youth
How does a mobile company that doesn’t sell ads or generate revenue thrive to the point that it can turn down a $3 billion buyout? Well that’s what Snapchat did late this year when Facebook tried to purchase the fledgling company for that startling amount. Clearly, they must have some intel that informs them they’ll […]
We’re So Thankful
We just want to take a moment and express our gratitude here at Mad 4 Marketing. We’re thankful for all of our clients and their big successes this year. We’re thankful to have jobs that we love, which challenge us daily. We’re thankful for our friends, and also that our co-workers often feel more like […]
Thanksgiving Advertising
This might just be one of the most controversial years for marketing Thanksgiving. And it’s not even because of pilgrims and indians. As the “shopping holiday” grows and grows, lines become blurry as to what’s appropriate. You have to stay on your toes to keep up with the most savvy and tactful techniques for advertising […]