Why It’s OK to Outsource Marketing: aka, Getting by with a Little Help from Your Friends
Sometimes you feel like you’ve got everything taken care of, and you can do it all yourself. Your company might be running smoothly and handling its business needs efficiently, in-house. You might have a whole department dedicated to marketing, or you might rotate duties among a small staff, piecemeal. Whatever works for you might be […]
April Fools’ Day Pranks in Marketing
Yesterday it was hard to believe anything you saw or heard. Clearly, even advertisements had to be taken with a grain of salt. But even though we were on high alert, we had to admit that we came across some genuinely amusing prank advertisements. Here are a few of the best, as rounded up by […]
Spring Cleaning Your Marketing – Part 2
Last week we started talking about the importance of looking at your marketing plan in March. If you’re cleaning up everything else in your life, why not tag on the very important task of seeing if your winter goals are still holding up as the seasons change? For starters, this is a great time to […]
Spring Cleaning Your Marketing Plan – Part 1
It’s time to clean up your marketing plan. Why not do it when you’re traditionally supposed to be giving your home a good scrub, packing away your winter clothes and clearing some mental cobwebs thanks to the season’s warmth, sunshine and all those lovely flowers everywhere? So what do we mean by cleaning up your […]
Follow Mad 4 Marketing on Facebook
Do you like us? Do you really, really like us? Well we hope that you do, and we’d love to see you “like” us on Facebook, too. Mad 4 Marketing’s Facebook page is all about sharing ideas we love and interacting with people who care about innovative, creative marketing. We’ll never spam you with messages […]
Applying Viral Headline Tips to Everyday Marketing
Last week we talked about a study by Ripenn that examined thousands of headlines from popular websites (especially those that are known for generating viral content, like BuzzFeed) and collected some of the most common words. This week we want to think about other ways that you can apply the insights that the Ripenn study […]
How to Write a Viral Headline
Have you ever wondered what kinds of headlines help Web content go viral? Of course you have. Everyone wants to take their ideas — whether it’s an article, video, listicle or even a simple social media post — and get them out there in the world. That doesn’t just go for marketers! Everyone loves to […]
Facebook Advertising Isn’t Fading
Last month, we blogged about Facebook’s recent change to its newsfeed algorithm. The change meant that posts with harder “news” given precedence over branded pages. We noted that reports were emerging that this was causing a substantial decline in the reach these pages had on the regular Facebook user, and were forcing online marketers to […]
Mozilla Firefox Browser Starts Selling Ads
New users of the popular browser Mozilla Firefox may notice that, when booting up their browser for the first time, they’ll be greeted with a number of tiles that include “sponsored content.” That’s Mozilla’s fancy way of saying they’re now selling ads within their browser. This kind of defeats the purpose of their previously developed […]
Super Bowl Commercials: Best and Worst
In the end, it wasn’t a Super Bowl commercial that stole the show on Sunday. It was a post-Super Bowl commercial. Inarguably, the Esurance ad that deliberately ran during the first break AFTER the Super Bowl, starring John Krasinski of “The Office,” is getting the most chatter among marketers today. The gist is something like […]