Twitter Marketing: When to Retweet (Part 3)
In the second part of our series about how to use retweeting as a tool for marketing, which we ran last week, we discussed how it’s convenient to add to your Twitter presence by merely retweeting someone else’s mention of you. This is an easy promotional tool that doesn’t require you to spend extra energy […]
Twitter Marketing: When to Retweet (Part 2)
Last week we discussed what retweeting is and how it’s commonly used — to share positive feedback about your business and promote alliances within your industry. Another thing that you can do to add content to your Twitter feed is use quoted retweets. Retweeting directly just copies the original tweeter’s exact words and sends it […]
Twitter Marketing: When to Retweet (Part 1)
Retweeting is one of the most powerful tools when it comes to spreading your messages and increasing your presence on Twitter. But when is it appropriate, and when is it just an annoyance? For the uninitiated, retweeting is what happens when you post a message that someone else wrote through your own Twitter account. (This […]
Happy 20th, Mad 4 Marketing!
It’s almost impossible to believe that it’s been 20 years since Mad 4 Marketing began as Intermedia back in the autumn of 1992. But when we reflect on all of the hard work that’s gone into sustaining and building our advertising agency, it all comes into perspective. Today, we’re a thriving small business that’s led […]
Facebook Hits 1 Billion Users
Everyone’s favorite social media can-do giant Facebook hit 1 billion users last week. Despite shaky ratings in recent months – and its notoriously troublesome debut on the stock market last May (as of August, it fell to half its public offering price) – the landmark prompted CEO Mark Zuckerberg to announce it as his own […]
M4M: We’re Published!
Advertising agency owners from across the country joined to publish a book. The intention was to share insights or areas of specialty that helped make each of their companies successful. By working with Agency Management Roundtable, we put together a book of our best practices titled “Agency Owners’ Secrets: Our Best Marketing Advice.” Ask us […]
Happy Labor Day from Mad 4 Marketing! We’ll be updating our blog from the back end this month, so check back on Monday, October 1, for our next fresh blog.
iPhone 5 Doesn’t Undervalue Ad Space
The latest in the line of one of the world’s most popular smartphones, the iPhone 5, is set to launch on Sept. 12. One of the selling features is that the phone is actually bigger than its predecessors. Yes: Bigger. For the most part, technology aims to get smaller and sleeker as it evolves. But […]
Advertising in Public
Some things are better off private. And advertising may be one of those things. Lately, cities throughout the U.S. have been considering selling space in public areas to corporations looking to advertise to a wider audience in new out-of-home venues. The purpose is to raise additional funds that will go directly to cities that are […]
Keeping Your Social Media Followers
Last week we discussed what it means to be a leader or a follower in the social media landscape. This week, we wanted to offer you some suggestions for how to keep your followers engaged and enthusiastic if you’re trying to stay on top. A few basic rules are: • Don’t post too much. This […]