Customer service. The elusive competitive advantage.
If you know anything about Zappos then you know that it’s a successful online retailer that built its brand not only by selling a great assortment of footwear, but by delivering an exceptional customer experience. Perhaps that’s why Amazon paid so much leather to buy them. Zappos proved that if you deliver winning customer service […]
Healthcare Messages to the Target Audience
The target audience is what drives the marketing campaign into prosperity or destruction. They can either shell out the cash for a drug prescription, or throw it out an open window because of faulty marketing. The main question the consumer asks is “So, what do I get out of this?” Well that’s elementary my dear […]
Unconventional Marketing for Unconventional Times
Think it’s time to cut back your budget for marketing? Think again. In a tough economy, it’s more important than ever to strategically market your business. Across the nation, large and small businesses are looking for ways to trim unnecessary expenditures from their budget. For many, this might mean erroneously reducing or eliminating marketing budgets. […]
Mobile Healthcare Websites
Picture the bright ambiance of a hospital waiting room. There are a handful of individuals seated awaiting the low pitched call of a nurse into the doctor’s sterile office. Most of the patients look toward their cell phones, some making wistful swipes with their fingers while others type feverishly. They share a common goal. Finding […]
Mobile Marketing is Here to Stay
Smart, sleek, compact, and inventive. No, we’re not describing the brand new Porsche Roadster. These words illustrate a new advertising medium: hospital mobile marketing. Cell phones are an extension of human existence, like the high rise buildings, Tivo, and the computer. They are personal assistants that fit in the palm of your hand with access […]
Do restaurants risk losing adults while reaching for kids?
The following is an editorial blog by Stuart Dornfield. All comments and opposing views are welcome. The Wall Street Journal recently reported that restaurants in an attempt to get more families to dine out are “scrambling to counter a tendency by recession-pinched parents to leave their children at home when they go out to eat.” […]
Another Milestone in Mobile Marketing
If anyone still has doubts about the emergence of mobile marketing, it’s probably only because they don’t yet own an iPhone, the most advanced and efficient handheld web browser on the market today. The latest application for the iPhone is a feature which allows users to deposit their paper checks to the bank without visiting […]
Social Media: Earning an Online Audience
Are you building an online social media platform from the ground up? You’ll want to gather an audience who is willing to follow your words, sign up for notifications, and participate in your vision. But in order to do that, the very first thing you have to do is earn your audience’s trust. Don’t settle […]
School Resumes and Our Intern Bids M4M Farewell
Well my final day has come and gone, and I can’t help but see the multiple ways this summer could have turned out. After a rough start, personally and professionally, to my summer break, I desperately searched for an advertising internship of some kind. It could have been paid, or not; it could have been […]
Improve Google Page Rank: Collect Links
When websites—especially popular, well-known websites—link to your page, your website has not only been given free promotion, it will also command higher status in organic web searches, thanks to the Google Page Rank formula. The number of ‘inbound links’ a website collects, the more relevant it’s considered. That’s why collecting links is currently a hot […]