Healthcare Marketing with Curb Appeal
In advertising, there’s nothing like grabbing people’s attention with something a little bit different. When we began work on the campaign for the first Baptist Medical Plaza in Broward County, we knew we had to do something out of the ordinary. After all, Baptist is no ordinary healthcare provider; it’s the largest faith-based, not-for-profit healthcare […]
What is the Secret to Success in New Business?
If I had all the answers, I would be a very wealthy woman. But I do have a few tips that have helped me over the years. They may not be foolproof, but coming from a New Business background at many ad agencies, I feel they can dramatically increase your chances of gaining new business […]
How Popular is Online Video?
So here is the hot topic on the lips of everyone: how big is online video? Is it so trendy it is sitting at the cool kids table at lunch and having cute girls bring it pudding? Or is it the neglected nerd at the back of the cafeteria eating a bagged lunch all alone? […]
Campaigning for a New Resource in Breast Health
When we first learned we would be working with Baptist Outpatient Services marketing team on their new Breast Center campaign, we were extremely excited. The center was to be the very first Baptist Health facility of its kind and was eagerly awaited. We had the utmost belief that our client would create an exceptional center […]
The Power of Print in 360 degree Marketing
With so many new trends leaning towards online advertising, and the explosion of social networking sites onto our computer screens, we must be cautious not to forget our good old friend, the print ad (or postcard or brochure, for that matter). Of course, it’s 2009. Mad 4 Marketing’s own interactive department is growing like mad, […]
Can Non-Specialists Handle Social Media Marketing?
According to a recent study conducted by McCann Erikson UK, 86% of marketers lack the ability to implement social media programs. And two-thirds of those surveyed said that they didn’t know how to apply social media effectively in marketing. Because these same marketers claimed that they do understand the importance of social media marketing, it […]
The Day My Mother Got Facebook
It was a day like any other. I woke up, got ready for work, checked the ‘vitals’ on my iPhone; BBC News, Hotmail, Facebook. And there it was, staring right back at me in (appropriately) black and blue; ‘You have a friend request from Caroline F.’ This was no longer a day like any other. […]
Google Geared to Launch New Features
Google has taken a long, hard look at its rising competition (and at the long distance it has to fall from its top-ranking slot as a search-engine-cum-online-empire) and decided to add a new line of features to its search tool arsenal. Mad 4 Marketing considers the upcoming add-ons and how they can help you better […]
Promote Your Page with Search Engine Optimization (SEO)
Search engine optimization is not a science; it is more of an art. While rigid mathematic equations and research methods are used to derive the formulas that rank web pages, the best path to getting your website ranked amongst the top few is still very subjective and controversial. One ongoing debate considers how selective a […]
Why is Internet Explorer 6 (IE 6) bad for web browsing?
For years, many debates have surfaced about IE 6 and its inability to support web 2.0 technologies. These arguments have turned toward reality as we are seeing more and more agencies turn away from developing sites for IE 6. The reason for this change has come at a time where web browsing is at its […]