Bid on Brand Names at Google AdWords
On June 15th, 2009, Google AdWords is finally lifting its ban on brand-name search phrases and allowing customers to make bids on heretofore exempt labels (under limited terms and conditions, of course). This means that it’s time to re-evaluate your pay-per-click (PPC) keyword database to see how the addition of brand names can bring additional […]
Mobile Marketing: Stay Connected with Your Consumers
In 2008, Mad 4 Marketing began a mobile marketing campaign for Satori, an eco-friendly apartment rental community developed by Altman Management Company. Audiences were asked to opt in to the Satori mobile service by texting “Satori” to 34343; this initiative was advertised traditionally through regional newspaper ads, street-side signage and flyers handed out at Fort […]
How to Be Successful at Email Marketing
There are two key components to successfully marketing via email. The first step is the hardest: getting readers—prospective clients—to open your email. This takes creativity because you only get one line, or approximately 50 characters, to entice a stranger to open your email and see what you have to say. Motivational subject lines should include […]
Engage Your Marketing Database with a Digital Monthly Newsletter
A digital monthly newsletter is a superb way to connect with clients, colleagues and customers. Newsletters serve three main purposes: 1) They’re a great way to stay in contact with your clients and subscribers. Get the most of your mailing lists by creating a regularly syndicated newsletter rich with engaging content. Experts suggest releasing your […]
Mad 4 Marketing has landed on Twitter
We are happy to announce that Mad 4 Marketing has its own page on Twitter: twitter.com/Mad4MarketingFL. Please “follow us” on Twitter to get the latest updates on marketing trends, education and news. Opening up a Twitter account can really help you build inbound links to your web site. An inbound link is a link to […]
What is Guerilla Marketing?
When people think about guerilla marketing, typically they think of a specific example—one stunt that made national headlines and became thereafter notorious. Like that time actors rushed a crowded train station to perform a song-and-dance number about the product they were hired to promote. That’s guerilla marketing. This tendency to define the concept by its […]
Make your brand come to life with Twitter
Many companies are taking advantage of the ever popular and free of charge social media mountain known as Twitter. Although Twitter is not exactly the Mount Everest known as Facebook, it is approaching Appalachian heights with its ecosystem of microblogging. So what is Twitter? People sign up for an account, obtain followers and create a […]
Email Marketing 101
The best asset in a bad economy is an existing customer database, which can be maintained and built through email marketing. Mad 4 Marketing has obtained some of the best practices for effectively using email marketing. Email is great for conversion and retention marketing, but not that good for acquisition. It should be used as […]
Sprinting to Success: Mad 4 got their running shoes on for a Junior League Event
When Mad 4 Marketing, a local woman-owned, full-service advertising agency, was approached to participate in the 9th Annual 5mile/5K Riverwalk Run along the tree lined boulevards of the historic Rio Vista neighborhood, they weren’t about to sit on the sidelines. Mad 4 Marketing was proud to be part of an opportunity to raise thousands of […]
Google now offers behaviorally targeted advertising
As we’re all aware, typing a keyword into Google not only displays the most relevant information in the organic search, it also displays the most relevant ads targeted towards those keywords. We are so accustomed to getting exactly what we are seeking on the internet, thanks to Google. Now Google is making online advertising even […]