Judge A Book, Buy Its Cover: When Packaging Matters
Even toilet paper has to be pretty these days. It’s clear that a product’s design matters when it comes to selling it. Of course, the graphic design of its logo and the creative design of the ads used to market a product also matter a great deal. But, quite often, the item’s package is the […]
Should You Subscribe to a New Business Model?
One topic we’ve been thinking about lately is the subscription model, lately popularized by video streaming services like Netflix and Hulu. There’s a lot of potential value in bundling your products and services so that customers can subscribe to a range of packages over a longer term. The main advantage is that a subscription service […]
Advertising Praise
It’s the height of awards season, from the Golden Globes and Grammys to the Emmys and Oscars. And that has us thinking about the merits of awards–and how to show them off. Each industry has its own gold standard of excellence, with a handful of different ways your business can be ranked or recognized. […]
Politicizing Commercials
During an election cycle, commercials are used to sell politics. From praising certain candidates to advocating specific ideologies, campaign ads play a big role in persuading millions of Americans to vote and shaping the overall outcome of the elections. Now, in a surprise twist, politics are being used to sell commercials. In a highly charged […]
3 Ideas to Outsmart Ad Blockers
Ad blockers can be the bane of any hard-working digital marketer’s existence. On one hand, we all know what it’s like to have our browsing experience interrupted by an unwanted pop-up or unsightly banner. On the other hand, digital ads are how brands are able to reach millions of eyes every day, as people spend […]
Facebook Puts Friends and Family First
This summer, following media attention about its lack of transparency with its trending topics, Facebook released further information about how it controls our News Feeds. The report provided some interesting insights, but featured one particular change that’s important for marketers to know: Facebook has once again been posting content from our family and friends ahead […]
How Much Is Your Emoji Worth?
Did you celebrate World Emoji Day on July 17? With so many unofficial “holidays” to keep track of these days, you might not have heard about this new addition that falls between National Macaroon Day (May 31) and National Tequila Day (July 24). As marketers, we definitely had to pay attention this time, because the day […]
South Florida Is a Hotspot for Start-Ups
In August, the Kauffman Foundation’s 2016 Index of Startup Activity listed Miami in the No. 2 spot among major cities for start-up culture in the United States. It’s the second year in a row that Miami landed the coveted position, and cited reasons like strong immigration culture — and, of course, attractive weather and locale. […]
Make Me a Star: Top 10 Costumes From Your Favorite Marketing Mascot
It’s Howl-o-Ween at Mad 4 Marketing. To celebrate one of our favorite holidays, we’ve taken a look back at some of our favorite costumes of all time, as worn by our beloved mascot, lunchtime companion, and social media darling: Star. 1. Pumpkin 2. Monarch Butterfly 3. Santa’s Little Helper 4. Gene Kelly Superfan 5. Banana […]
3 Lessons from a Post-It War
War—what is it good for? Well, if it’s the kind of war that takes place when rival ad agencies get passive-aggressive with Post-It notes in their office windows, it’s good for everyone who gets to see the results. That’s what happened in NYC a few months ago. It started innocently enough when the word “Hi” […]