The New Face of Facebook Messenger
The Facebook Messenger app is getting a facelift. Its newest addition will change the interface dramatically, but it’s also so simple that most people won’t even notice that it wasn’t there before. It’s getting a “Home” button. This would allow users to quickly navigate back to the home screen from panes where they might be […]
Today’s Hottest Tools for Marketing Success
We’re about to reveal some amazing information about today’s hottest marketing tools. We’re also going to analyze the marketing trends that are driving the demand for those tools. And it’s probably not what you’d expect—a bunch of Silicon Valley jargon. Because while some blogs try to guess what’s coming up next, there’s a better […]
The Best Ad You Will Never See
It takes a lot for advertising to be truly groundbreaking these days, when sensationalism basically drives the market. But the marketing masterminds at Louis XIII Cognac have definitely pushed the envelope with their latest ad. Of course, we’ll have to take their word for it. To promote Louis XIII’s 100-year aging process, the company decided […]
Controversial Commercials Around the World – Part 2
Last time we started sharing some of the most scandal-causing outrage-provoking television commercials from around the world. Apparently, Germany doesn’t want to think about loved ones dying (1) and Australia has a sore spot for children using foul language (2). But what about a few from a little closer to home? Here’s what’s stoking ad viewers […]
Controversial Commercials Around the World – Part 1
It’s funny how the value of creating a buzz just isn’t what it used to be. Now it’s not enough to just get people talking about your ad. You need to get likes and clicks and views. In a crowded market, that leads to brazen one-upmanship. Sometimes it works (like many of Geico’s increasingly outlandish setups) […]
A New Contender on the Super Bowl Scene
We all know that the Super Bowl is only 20% about the sports, and 80% about the commercials. Commercial breaks even beat the halftime show as the most important entertainment of the evening. But, suffice it to say, we’ve come to expect the same kinds of commercials from the same brands–beer, cars, snack food. And […]
Humblebragging Is Bad Marketing
Social media has given rise to the art of humblebragging, where people whine in such a way as to glorify themselves. For example: “The cell reception is terrible at my beach house!” In the form of complaint, you’re actually giving yourself (or your lifestyle) a compliment. Though the concept has been around since the dawn […]
Advertising and Diversity
Matt Damon recently got into hot water when he failed to appropriately address the need for racial diversity both onscreen and off during an episode of his television series, “Project Greenlight.” It’s just the latest in a long list of highly visible missteps by the film and television industry as it continues to exclude people […]
How NASA Repaired Its Reputation Through Social Media Savvy
For several decades, the name NASA loomed large in the imaginations of children and adults alike. As technology changed, and space missions became more pedestrian, sending mankind toward the stars no longer held the same luster. Even before budgeting was cut and efforts to send man back to the moon were officially canceled in 2010, […]
Handling Bad Press with Grace
Last month, the “Daily Show” returned to Comedy Central with its new host: Trevor Noah. Fans are worried about how much he’ll depart from the show’s original formula, but we do know that one gag he probably won’t copy is former host Jon Stewart’s fondness for bad-mouthing fast-food chain Arby’s. That’s because when Jon Stewart […]