3 Tips for Successful Email Marketing
There was a brief period in the past decade where email marketing went from being new and exciting to old-fashioned and abruptly less effective. But it’s important to note that the tool has come full-circle, and email marketing is once again not only useful, but necessary. In fact, recent data from McKinsey shows that email […]
Data-Driven Marketing in 2015 – Part 2
Last month, we introduced a discussion about data-driven marketing. Now we wanted to share some interesting statistics about how both advertisers and users are valuing and interacting with it in 2015. As you might guess, customers are well aware of ads that are being targeted to them based on their activity and preferences. Not only […]
Data-Driven Marketing in 2015 – Part 1
It’s a familiar scenario these days: You Google a new brand of cat food. Suddenly, all of your Facebook ads and email banners are showing you pictures of, and coupons for, the same brand of cat food. Once considered a niche type of marketing, or an added bonus, data-driven marketing is very much becoming a […]
The Real Cost of Advertising on Facebook
In the past month, blog posts and articles are beginning to pop up asking a very important question that it’s taken a shockingly long time to ask: How much does Facebook actually cost? We’re not talking about buying out the company, of course; but what about your own personal account? Right now, we’re all inundated […]
Marketing at SXSW – Part 2: What It Means for Your Company
Last month we dipped our toes into a conversation about the unique challenges of advertising at a huge venue like the South by Southwest. This May, McDonald’s took on the task of trying to fit into an overcrowded landscape of companies competing to grab the attention of about 72,000 attendees at the massive music festival. This week we want […]
Marketing at SXSW – Part 1
AdWeek has been taking a close look this year at using South by Southwest as an important marketing platform. The event used to be a music festival, but today it’s expanded to include three interactive, film and music components. It boasts over 72,000 attendees and performers, with 2,200 acts, which means a boatload of possibility […]
Is the Future of Wearable Ads Guaranteed by Apple Watch?
Remember that brief period in the ‘90s when it was trendy to wear T-shirts sporting logos ranging from Juicy Fruit gum to Coca-Cola? It was like showing off your brand-name clothes (whether Nike or Chanel), but taken to a new level. (Today, you can just show everyone what companies you like by “liking” them on Facebook.) […]
Anyone Can Run With the Creative Big Dogs
Pop quiz: What area is more likely to attract artistic talent – a big city or a rural environment? Obviously, metropolitan environments like New York City, San Francisco or Chicago are known to host large crowds of creative-minded individuals. Because of that, many companies that are located in small towns end up feeling like they […]
Letting Users Do All the Work for You – Free
A digital content strategy – managing your website, blog, social media – is imperative as we head into 2015. But as its importance escalates in our increasingly virtual world, our budget and free time do not. The biggest trick this year for managing your content online sounds sneaky but is actually a pretty easy and […]
What the Most Recent Data Tells Us About B2B Marketing in 2015
Implisit, a company that collects, analyzes and publishes data from its vast customer interaction pipeline, released new statistics about B2B marketing at the end of 2014. This information can help us shape the picture of what this will look like going forward. Here are key facts and figures you should take into account as you […]