MailChimp: Marketing’s surprise viral sensation of 2014 – Part 2
The MailChimp story, which we discussed last week, is sure to become a legacy in the annals of radio advertising. But how did it get there? First, let’s go over what the ad actually is, because it’s shockingly simple. The 20-second spot opens with seven different voices pronouncing the word “MailChimp” (with varying degrees of […]
MailChimp: Marketing’s surprise viral sensation of 2014 – Part 1
MailChimp: Even if you don’t use the mass email system personally, you’ve likely heard the name. And that’s because the company, founded in 2001, struck gold in the last quarter of 2014 – quicker than you can say “brand awareness.” Now, MailChimp is already in the business of marketing. The company helps businesses design, […]
Social Media: Top 5 to Follow in 2015
There are endless resources explaining how you and your business can make the most of social media. But sometimes the best way to hone your own technique is to watch and learn. Certain celebrities have it down to an art. And many businesses put time and money into constantly updating their Facebook, Instagram and Twitter […]
Take a Lesson From This Hilarious and Highly Successful Marketing Gift
Each year around the holidays, we send out greeting cards to friends, loved ones and business associates. Sometimes, gifts are sent along to colleagues and clients to make our communications more memorable amid a season that’s packed with forgettable presents in predictable packaging. But over in United Kingdom, one company sent out gifts that are […]
The Major Mistakes of Web Marketing – Part 2
In our last post, we introduced a few errors you want to evade when designing your website. Here are four more that will help you side-step common mistakes and build a smarter (and, dare we say, sexier?) website: 4. Not solving a visitor’s problems. Remember that you’re selling yourself here. And remember that sales is […]
The Major Mistakes of Web Marketing – Part 1
Building a website can be tricky. Slapping a few pixelated JPEGs on a Blogger.com account and calling it your business’s homepage just won’t cut it these days (in fact, that’s almost worse than having no Internet presence at all). Websites can be a huge part of what drives business to your door, and it’s important […]
Twitter Ads to Match Your Interests
Big things have been happening over at Twitter, and the way people interact with your ads on the popular message-sharing site will be radically improved. Perhaps in a move to keep up with Facebook’s ever-changing advertising strategies, Twitter said advertisers will soon be able to target their marketing messages to users based on their interests […]
Top 5 SEO Mistakes to Avoid
Earlier, we wrote about how important it was that your business has a website that drives potential customers to your pages, and while we touched briefly on the importance of good SEO practices, we thought we’d venture a little further into the important marketing medium that is search engine optimization (SEO). When writing copy for […]
Do You Need a Social Media Strategist?
A Twitter account, no matter how active, just won’t cut it anymore. Then again, not every company can afford to hire someone dedicated to the activity levels and multiple accounts needed to generate engagement and sales across a broad social media strategy. While it seems like everyone now needs a “social media strategist” on hand, […]
Smartphones Are Outpacing TV – But Not in Advertising
Remember back when one of the first things we did in the mornings was turn on the TV? That’s no longer the case for most people, according to a new study from Millward Brown, which indicated that time spent on mobile devices is now outpacing television usage in the U.S. The firm surveyed more than […]