Should You Be Collecting Customer Feedback?
It can be scary to think about collecting customer feedback. You might not like what you find out. Once you launch an initiative like this, you’ll have to report the findings. But what’s the point of collecting customer feedback if the only people doing this kind of thing are companies who already feel confident that […]
What’s the Right Amount of Reach?
How do you know when you’re reaching the right amount of people? How do you know that you’re reaching them in the right ways? Some companies try the “overkill” approach. They’ll basically gather as many leads as possible and blanket them with advertising. (You probably have one of these culprits sitting in your inbox right […]
How Much of Your Budget Is Spent on Invisible Costs?
Recently, the executives at Kraft Heinz admitted that they haven’t been spending their marketing budget wisely. Upon analysis, they learned that they’ve been spending too much money on invisible parts of the marketing process—such as production fees and hiring contractors—rather than creating and sharing a great ad. The CEO summarized that they need to: “Invest […]
Can You Change Your Customer’s Mind?
Sometimes marketers get stuck in the same tracks. You might keep doing the same thing because it works for you. But what happens when it no longer works for your customers? When this happens, many marketers simply give up on the customers that fall outside of their anticipated patterns of behavior. Truthfully, you can lose […]
Hot Summer Tip: Longer Days, Shorter URLs
Summertime means longer days–but also shorter URLs. During long, hot summer days, your audience has an even shorter attention span than usual. It’s important to quickly catch their eye and make an impression. You don’t want them to see a long, intimidating URL. For example, instead of leading new customers to https://mad4marketing.com/about-mad-4/ (42 characters long) […]
Marketing Truth: Does Your Website Really Need a Blog?
This is not a trick question: Is your blog worth the effort you’re putting into it? While any marketer will be quick to tell you that your company’s website needs a blog, that’s only true if you’re using it the right way. If you’re not getting the intended results from your blog, then it’s possible […]
The Importance of Marketing Research
Holographs in Advertising
End-of-Year Marketing, Minus the Holidays?
Rising Advertising Trends, Part 2: Pop-Up Marketing
