Rising Advertising Trends, Part 1: Podcast Marketing
How to Dazzle with Your Decks
13 Haunting Marketing Myths for Halloween
Here’s Some Free Advice
It might go against common sense when you’re trying to turn a profit, but have you ever thought about a business model that involves giving something away for free? For starters, it’s so rare these days to get anything for free that it certainly sets you apart from the competition in the eyes of your […]
4 Quick Tips to Boost SEO in 1 Day
Haven’t updated your website in awhile? We’ve got you. Here are four steps you can take in just one day to easily bring your potentially outdated website into 2017. Take a look and choose: Speed Over Shine Make sure it loads fast rather than looks pretty or has a ton of flash. People are likely […]
What Is Influencer Marketing?
Influencer marketing is suddenly such a trendy topic in marketing that a Forbes article quoted that 84% of marketers planned to use the strategy in 2017. This method has particularly come into popularity with the rise of social media. But the truth of the matter is that it’s always been around in the form of […]
5 Tips to Boost Your Facebook Reach
In July’s newsletter, we wrote about how you can easily grow your organic reach on Facebook by sharing links via photo posts rather than sharing them via URL. Below you’ll find those steps laid out for immediate results, along with four more easy tips to quickly double or even triple your organic reach on Facebook. […]
When Ads Become Feature Films
Back in April 2016 we blogged about a new film starring John Malkovich that none of us will be alive to see. That’s because it’s being released in 100 years as part of a marketing gimmick for Louis XIII Cognac’s 100-year aging process. It’s called, of course, “100 Years.” It seems that the trend of […]
Capitalizing On Boredom
One thing that our society can agree to hate is boredom. Thanks to technology and our instant-gratification culture, it seems intolerable to go for very long without some kind of distraction, task, or entertainment. A recent article in Ad Age highlights how our aversion to downtime can be both a blessing and a curse for […]
Judge A Book, Buy Its Cover: When Packaging Matters
Even toilet paper has to be pretty these days. It’s clear that a product’s design matters when it comes to selling it. Of course, the graphic design of its logo and the creative design of the ads used to market a product also matter a great deal. But, quite often, the item’s package is the […]