Marketing Stunts

by | Aug 29, 2011 | Elyse

At Mad 4 Marketing, we’re always wary of resorting to gimmicks when we’re building a campaign for your business. Although it can be fun to come up with extremely creative and off-the-wall ideas to help you get the word out, at the end of the day these...

M4M Loves “Rhett and Link: Commercial Kings”

by | Jul 18, 2011 | Elyse

Have you checked out the latest series on the Independent Film Channel? It’s called “Rhett and Link: Commercial Kings,” in which two old childhood pals named (you guessed it), Rhett (McLaughlin) and Link (Neal) set out to provide local businesses with professional...

Affordable Marketing Is Not A Myth

by | Jul 4, 2011 | Elyse

Just because you want to take your business to the top of the charts as soon as possible doesn’t mean you need to spend a small fortune to do so. But as is the case in most situations, saving money may require some forethought and preparation. Here are a few tips for...

Networking Etiquette – Part 2

by | Jun 20, 2011 | Elyse

Last week, we talked about three important rules for interacting socially at business events. But what about when you’re ready to get the job done – that is, exchanging information, talking about your brand and bringing home the ROI for the reputation you earned by...

Networking Etiquette – Part 1

by | Jun 13, 2011 | Elyse

Summer’s a popular season for conventions, trade shows, seminars and meet-and-greets. All of these are wonderful opportunities to get to know your industry peers, potential clients – and yes, even competitors. You may be an individual who’s looking for a new job, a...

Small Businesses Are Spending More On Marketing

by | May 9, 2011 | Elyse

Analysts confirm that small businesses are poised to spend more on marketing in 2011 than in 2010. Although this can be partially attributed to uptick in business as American companies crawl out of the recession of recent years, another giant factor is the growing...