Marketing Stunts
At Mad 4 Marketing, we’re always wary of resorting to gimmicks when we’re building a campaign for your business. Although it can be fun to come up with extremely creative and off-the-wall ideas to help you get the word out, at the end of the day these brainstorming sessions are often best just to get […]
M4M Loves “Rhett and Link: Commercial Kings”
Have you checked out the latest series on the Independent Film Channel? It’s called “Rhett and Link: Commercial Kings,” in which two old childhood pals named (you guessed it), Rhett (McLaughlin) and Link (Neal) set out to provide local businesses with professional commercials they might not otherwise have been able to afford. The hook is […]
Affordable Marketing Is Not A Myth
Just because you want to take your business to the top of the charts as soon as possible doesn’t mean you need to spend a small fortune to do so. But as is the case in most situations, saving money may require some forethought and preparation. Here are a few tips for keeping your marketing […]
Networking Etiquette – Part 2
Last week, we talked about three important rules for interacting socially at business events. But what about when you’re ready to get the job done – that is, exchanging information, talking about your brand and bringing home the ROI for the reputation you earned by engaging properly and being on your best behavior? You may […]
Networking Etiquette – Part 1
Summer’s a popular season for conventions, trade shows, seminars and meet-and-greets. All of these are wonderful opportunities to get to know your industry peers, potential clients – and yes, even competitors. You may be an individual who’s looking for a new job, a professional trying to promote your business or simply building up your Rolodex […]
Small Businesses Are Spending More On Marketing
Analysts confirm that small businesses are poised to spend more on marketing in 2011 than in 2010. Although this can be partially attributed to uptick in business as American companies crawl out of the recession of recent years, another giant factor is the growing need for digital and social media. More small businesses are looking […]
Can We Please See Your ID?
Your company’s identity is absolutely vital to its success. Its image, reputation and aesthetics are all about as important as services rendered. And the very first point of contact that a prospective client or customer has with your company is the logo. On “America’s Next Great Restaurant,” contestants vying to open three branches of a […]
The Cost of Free Media
One of the biggest media stories in recent weeks is that the New York Times website decided to charge for access to its content on the Web, whether by computer, tablet or mobile device. Previously, reading NYT content was free and unlimited. There are some stipulations, however. First of all, the first 20 articles per […]
Marketing to Minors
In recent years, there’s been much debate about marketing to minors, especially when it comes to nutrition and health. According to the Centers for Disease Control and Prevention (CDC), the Federal Trade Commission (FTC) recorded $870 million spent by the food industry on marketing to children under the age of 11 as of 2006. Nationwide, […]
Competitive Advertising
Do you know what the term “competitive advertising” means and how it can help you grow your business? If you work in an industry that’s steeply competitive, especially in a region that’s closely familiar with the kind of business you perform (for example, a small town with three localized baby clothing boutiques), you can take […]