How Do You End a Zoom Call?
We’re in an age of remote work, and that means you’re more likely than ever to be invited to a video meeting instead of a regular phone call or even a working lunch. Zoom is the new middle ground for introductions, consultations, collaborations, interviews, and more. Sometimes, it’s productive to see one another’s faces when […]
Social Media Marketing for Non-Beginners
If you know nothing about social media marketing, you’re in luck. There are plenty of tutorials, webinars, and forums that will introduce you to the basics. And if you feel like you’re already an expert, then you’re probably not Googling information that will take your knowledge to the next level. You might need to look […]
The Next Step in Eye-Catching Decks
There’s no denying the power of persuasive visuals, from animated videos to grab-worthy brochures. But today, it’s understood that the rule also extends to graphs and charts and layouts. When you’re presenting data, it needs to look amazing—or you’ll never hold someone’s attention long enough to actually explain the impressive takeaways that your slides reflect. […]
How to Make the Most of E-Commerce Trends After the Pandemic
In our previous post, we shared some insights about how e-commerce trends have changed during the first year of the pandemic. Consumers are not only continuing to shop online, but they’re also now likely to embrace digital discounts and e-coupons. In fact, savvy shoppers are seeking out the best prices before committing (perhaps due to […]
How Did the Pandemic Change E-Commerce?
We’ve taken part in a lot of conversations about how the pandemic is shifting shopping trends. Some of the changes were obvious and undeniable. Others were temporary or speculative. Now, it’s over a year since the pandemic significantly changed people’s habits and their ways of thinking. It’s a great time to revisit perception, surveys, and […]
The Best Marketing “Tricks” and “Treats” of 2021
This year, marketers faced challenges unlike any they’d probably ever encountered before. And while that might have caused some stress from time to time, it also allowed experts to flex their creative muscles and learn a few new tricks. And with Halloween right around the corner, it seemed like the perfect time to share those […]
Avoiding the “Capability Trap”
It’s time to put pen to paper and lock in budgets for the year ahead. When you’re considering the finances you’ll need to resource your teams and projects for the next four quarters, it’s important to make sure you’re targeting the best areas. But what does that mean—the “best”? Many times, teams are seeking solutions […]
Are You Erasing Your Voice by Megaphoning?
One common mistake that marketing and communications professionals make is “megaphoning.” This vice is partially what it sounds like: being really loud with your efforts. But the problem actually goes a little deeper. Being loud, on its own, can be a positive trait: bold, unignorable, memorable. But when your campaigns or outreach efforts are megaphoning, […]
What Is “Demand Gen”?
No, it’s not the crop of babies who will be born after Gen Z. In marketing, “demand gen” is another way of thinking about your “lead gen” (or lead generation) activities. Some marketers think that traditional lead generation strategies are just a little too passive. They often rely on your qualified leads finding you and […]
Should You Use AI to Optimize Customer Service?
Try as it might, artificial intelligence hasn’t managed to fully replace real people when it comes to customer service. In fact, customers continue to report frustration when they’re forced to engage with chatbots in the course of seeking assistance online. Interestingly enough, however, people are not as bothered when they have to click categories and […]