Category: Tips

Tips for Befriending Your Competitors

It might sound baffling to suggest befriending a rival business. It’s certainly uncommon in smaller markets where just a handful of companies are competing for all customers. In those cases, the question is: Why? The very idea of friendship implies trust. But in business, it’s important to guard strategic plans and trade secrets. You don’t […]

3 Quick Tips for Pretty and Persuasive Marketing Decks

Whether you’re making an important internal presentation to colleagues or external presentation to potential clients, a good set of slides can make or break you. That’s true no matter how good your pitch is or how polished your talking points might be. And it’s even more pertinent now, when so much work is done long-distance, […]

There’s Still Plenty of 2020! Here’s How to Use It Wisely…

The calendar has seemed a little deceptive this year; it sometimes seems like just a few weeks ago, it was March. Weren’t we just wondering if they were going to launch fireworks for the Fourth of July? Somehow, time’s been rushing by and moving at a crawl. Now, we’re counting down the days to January. […]

How to Succeed at Sponsored Swag

We’re heading into gift season … which means you’re about to see a lot of sponsored swag. Companies love to hand out little items with their own logos on them as giveaways and thank-yous and end-of-year gifts.  If you’re thinking of doing this, we’re actually in support of the notion! It’s a fairly successful way […]

Diversify Your Paid Ad Strategy on Social Media

Most companies are advertising on Facebook. It’s been around a long time, it’s a familiar interface, and it’s very easy to both place new ads and analyze their performance. But even if they’re seeing a higher-than-average “return on ad spend” (ROAS), that doesn’t mean they shouldn’t explore other places to advertise on more niche social […]

Email Marketing: 5 Tips for Click-Worthy Subject Lines

When it comes to email marketing, an eye-catching subject line is essential. Everyone’s inboxes are overflowing with promotional emails, so it’s important that your email stands out.The best part? It doesn’t take a content guru or tech genius to maximize your results. You can make a big impact on your open rates with relatively simple […]