Is A Person A Brand?
Anyone can easily be a brand, even if there’s no office full of employees or official letterhead to back it up. You also don’t need to be a celebrity to feel like you need a personal brand. When one individual is marketing himself or herself, defining an image is key. But so is living up […]
Marketing to Baby Boomers
Baby Boomers make up a significant portion of the American population – and they represent an important, niche demographic for marketers. Comprised of about 76 million individuals born after World War II and before 1964, these individuals collectively represent more than half of the nation’s consumer spending. Granted, that’s a wide margin of ages. The […]
Personalization and Transparency – Part 3
Welcome to the third part of our series dedicated to breaking down barriers between your company and your client/customer base. For the past two weeks, we provided a few examples of how personalizing your services can help you address your audience’s needs and expectations. This week, we’re looking at Transparency. It’s a new age of […]
Networking Etiquette – Part 2
Last week, we talked about three important rules for interacting socially at business events. But what about when you’re ready to get the job done – that is, exchanging information, talking about your brand and bringing home the ROI for the reputation you earned by engaging properly and being on your best behavior? You may […]
Networking Etiquette – Part 1
Summer’s a popular season for conventions, trade shows, seminars and meet-and-greets. All of these are wonderful opportunities to get to know your industry peers, potential clients – and yes, even competitors. You may be an individual who’s looking for a new job, a professional trying to promote your business or simply building up your Rolodex […]
Small Businesses Are Spending More On Marketing
Analysts confirm that small businesses are poised to spend more on marketing in 2011 than in 2010. Although this can be partially attributed to uptick in business as American companies crawl out of the recession of recent years, another giant factor is the growing need for digital and social media. More small businesses are looking […]
Competitive Advertising
Do you know what the term “competitive advertising” means and how it can help you grow your business? If you work in an industry that’s steeply competitive, especially in a region that’s closely familiar with the kind of business you perform (for example, a small town with three localized baby clothing boutiques), you can take […]
Showing Some Love with Facebook and Twitter
This Valentine’s Day, we’re going to talk about…what else? Love. But not just any love–the very special kind of love that can only be properly conveyed through social media. Social media sites such as Facebook and Twitter are often used to launch campaigns based on popularity, encouraging page visitors to tweet with a certain hashtag, […]