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How to Share Bad News

In the realm of business, not all news is good news. Sharing unfavorable updates with your patrons and brand enthusiasts is a delicate task, requiring ...

Spring Into Action With Your Marketing Plan: Here’s How!

As the days grow longer, spring brings the promise of new beginnings and fresh starts. For businesses, it’s the perfect time to revitalize your marketing ...

How Can You Organically Build Brand Awareness?

You can grow your audience with coordinated paid marketing campaigns. But that’s not the only way — which is good news for those with a ...

When Is TikTok Marketing Worth It?

Though many people had doubts — and you might have been one of them — TikTok has endured as a social media platform and seems ...

How to Make an Eye-Catching Instagram Grid

If your company has its own Instagram, the first thing to ask is…why? Did you feel like it was just something you had to do? ...

How to Tell If Your Customer Is “Ghosting” You – and How Marketing Can Win Them Back

“Ghosting” isn’t a new term in the land of dating. It entered popular vocabulary in the early 2000s. And right about now, with Valentine’s Day ...

5 New Year’s Marketing Practices for Small Businesses

Small business owners might feel like they must be especially savvy and stay vigilant to remain competitive with large companies that have seemingly endless budgets ...

Digital Marketing Trends to Expect in 2024

Digital marketers have seen some tremendous changes in the philosophies, platforms, and priorities affecting their work in recent years — and that is likely to ...

4 Principles of Behavioral Psychology That Are Useful to Marketers

Through a deeper understanding of human motivations, decisions, and actions, marketers can craft strategies that not only engage but also enthrall audiences. Here are four ...

Where Did the Pandemic-Era Shift in Social Media Marketing Leave Us?

In 2020, as physical stores shuttered, the digital sphere buzzed with increased fervor. Brands accustomed to traditional advertising had to quickly adapt to the less ...

Your Top Marketing Hits

“Oh, you’re a fan of [BAND NAME]? Name five of their top hits.” Saying that someone needs to be able to name “top hits” if ...

Exploring the Marketing Multiverse

The multiverse is a recurring theme in pop culture; there seems to be no shortage of public fascination with the theory that—given that space is ...

Do People Still Read Blogs???

The easy answer is: You’re here! The longer answer is: …sort of—one HubSpot study found that 60% of people read blogs at least once per ...

Have Mobile Users Had Their Fill of Apps?

Today, it seems like everyone has an app. Chipotle has an app. Your dog groomer has an app. Want to see your favorite website from ...

Try Before You Buy!

Trying something before you buy it is important to many consumers—it’s fueled shopping experiences like Sephora and Costco for decades. In the absence of being ...

No Joke—It’s Been 31 Years!

Q: How many marketers does it take to screw in a lightbulb? A: None. They’ve automated it. At Mad 4 Marketing, a sense of humor ...

What Will Elon Musk’s Twitter Rebrand Cost His Company’s Reputation?

Every time it seems like Elon Musk has done just about all he can to dent Twitter’s reputation, he manages to surprise us. Ever since ...

Will the “Barbie” Movie Marketing Campaign Be Remembered as One of the Most Successful of All Time?

After all of the “Barbenheimer” fanfare—pitting the success of “Barbie” against “Oppenheimer” when both movies announced the same opening weekend— ”Barbie” was officially declared the ...

Cat Person or Dog Person? The Usefulness of Marketing in Polarities

Are you a cat person or a dog person? Maybe the answer comes to you immediately, although it’s possible that you need to think about ...

The Role of Music in Marketing

Music’s impact on a listener’s mood and its ability to impact their psychology has long been recognized—and, before it was empirically studied, we can only ...

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