6 Marketing Trends to Watch in 2023 – Part 2
In our last blog post, we discussed some of the big trends that might affect marketing outcomes in the year to come. Many of these are related to technological innovations, from minor algorithm updates to radical transformations based on new discoveries, product launches, consumer trends, and more. Here, we continue sharing our 6 Trends in […]
6 Marketing Trends to Watch in 2023 – Part 1
Last year, Mad 4 Marketing celebrated 30 years in business. One thing that three decades gives you is perspective—and the new year is a perfect time to reflect on some of the things we’ve observed. For example, we can remember a pre-digital age, when the industry evolved a lot more slowly than it does now. […]
How Will Your Business Adapt to Twitter’s Demise?
If your business has invested in launching and sustaining a presence on Twitter, the recent rocky ascent of CEO Elon Musk is surely creating some concerns around the theoretical water cooler. You’ve probably started to have some conversations involving the following questions: These are all valid questions, and it’s good to begin asking them so […]
The Meaning of “Thanks” in Business Marketing
“Thank you” is often seen as a one-way street. Someone says it, and someone else receives it. But as marketing professionals, we know that there is no such thing as a one-way street when it comes to developing strong, meaningful, lasting business relationships. As with every kind of relationship, it’s important for communication and sentiments […]
Reputation Management: What Are You Missing?
Do you know how your brand is perceived by the general public? Is that different from how it’s perceived by your target audiences? Is it the way you’d like it to be perceived? Do you easily follow shifts in attitude toward your company, products, or services? Do you notice dips and surges in popular opinion, […]
The Perils of Letting Budget Dictate Your Marketing Plans
Ideas are never in short supply. When marketing plans fall short, it’s typically a matter of being able to execute on those ideas (or a matter of choosing the right ideas in the first place). For many people, these decisions come down to a matter of budget. You might think that must mean that there […]
What Is ESG Marketing—and Who Needs It?
Today, a company is not just defined by what it does. People want to know what companies stand for. Often, this is relayed through a company’s mission, vision, and values. In certain sectors, like finance and investing, the company’s values can’t just be summarized in a blurb on their website. The companies need to put […]
The Simple Beauty of Content Marketing Templates
Many companies are feeling a high demand for increased content production—from growing websites with in-depth product pages to steady blog posts to boost SEO, from daily social media posting across half a dozen or more platforms to the increased graphics, visual, and video creative that goes along with all of it. Then, you need to […]
Google’s Recent Algorithm Updates: Will Your SEO Be Impacted?
This summer, Google released a series of core updates to its search engine results page ranking algorithms. Some were long anticipated, and digital marketers were prepared to adapt their SEO/SEM strategies accordingly. Others came out of the blue and left professionals scratching their heads. Here’s an overview of some of the key changes: May 2022 […]
How Has Back to School Marketing Changed After the Pandemic?
It’s mid-summer, which means one thing: We’re about to be inundated with back-to-school marketing. Maybe it’s happening already in big-box retailers near you. Holiday marketing (or periodic marketing) tends to creep up earlier and earlier these days, which pretty much means that as soon as the Fourth of July passes, marketing for “back to school” […]