Customizing Digital Marketing in a Privacy-Driven Climate
Personalization is a double-edged blade for marketers. On one side, you want to fully understand your users and deliver the most customized experience possible in order to address their needs. On the other, concerns about data security and privacy protection can make it difficult to thoughtfully collect the information that you need in order to […]
A.I. for Creative
We’ve recently talked about using A.I., like ChatGPT, for copywriting. But now we want to explore another way to use artificial intelligence in marketing—through visual art. Maybe you’re one of those people who loathes stock images and tries to avoid them. In that case, you might actually enjoy the idea of quickly creating never-before-seen art […]
Should You Be Advertising on Podcasts? Why or Why Not?
The Best Ways to Nurture Marketing Interns
Understanding the Intent Behind Your Users’ SEO Keywords
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Google itself has long advocated that marketers should look beyond keyword lists if they want to understand their customers better and best tailor their content to those users. It’s perfectly easy to come up with a list of competitive keywords that your content should include in order to […]
Insights from ChatGPT, Bard, and Similar Copywriting AIs
We’ve discussed the fact that we don’t expect AI to replace professional marketing services anytime soon. This seems to be the broad consensus among marketers in every industry. So why do these services continue to emerge, with options ranging from ChatGPT (widely considered the frontrunner) and Jasper, in addition to Intercom, OpenAI, and the new […]
Your Guide to Multichannel (But Single-Story) Marketing
When it comes to multichannel marketing, the biggest mistake being made today is telling too many stories across different channels. Many marketers have mastered the art of packaging their message in different ways for different platforms, like email blast versus brochure versus social media—or even Facebook versus Instagram versus TikTok. The problem is that when […]
The Secret Ingredient for Marketing Success? Hiring Well
Though many marketers believe that attending one conference, unlocking one algorithm, or increasing their ad spend is going to be the difference between a mediocre campaign and the career-making campaign that wins awards and goes viral, the truth is much simpler. The one ingredient that’s too often overlooked when it comes to sweeping up accolades […]
ChatGPT and the Rise of the Bots: Is Marketing Losing the Human Touch?
Ernest Hemingway famously wrote an evocative short story in only six words: “For sale: Baby shoes, never worn.” This mini masterpiece is one of those examples that convinces us that AI—like ChatGPT—is not taking over high-demand marketing services anytime soon. There’s an ineffable “human element” involved in masterful marketing that simply can’t be replaced. Not […]
What Makes a Perfect Marketing Partnership?
Partnerships can play a key role in your marketing strategy. For all of the effort you’re putting into paid ads, direct outreach, and digital presence, you could be vastly improving awareness of your brand by growing your network—and then letting your partners and affiliates do the heavy lifting for you. In fact, it looks even […]