How Have SEO Practices Changed in Recent Years?
If you’ve been in the game a while, there was probably a time when you felt pretty competent and up-to-date with your search engine optimization (SEO) skills. At first, this was a new and exciting realm of possibility for marketers; then, for a while, there was somewhat of a plateau, where most digital marketers and […]
Marketing Your Way Around “Cancel Culture”
One of the hottest buzzwords of the decade is “cancel culture.” But if you think this only pertains to B-list celebs losing their followers on Twitter, think again. Brands also need to be aware of the perils of cancel culture—and consider how to market their way around it. “Cancel culture” happens when something becomes totally […]
Looking to Take Your Services From Local to Global?
When small businesses start looking to grow, they often start by thinking about increasing their number of sales per customer or customers per day. Just boosting transactions without modifying their model too much seems like a safe way to pull in some extra profit. It might be. But if that small business model relies primarily […]
Should You Ever Accept “No” for an Answer?
Have you ever heard the theory that it’s important to get your first “no” out of the way early? It might feel counterintuitive, but if you can keep the conversation going after a first “no” is already given, then it means you’ve already opened the door for negotiation, compromise, and a very possible future “yes.” […]
Has “The Great Resignation” Helped or Harmed Your Rolodex?
As of 2021, half of workers considered themselves “job-seekers”—either in the sense that they were actively looking for a new job, open to a new job, or planned to actively pursue a different job in the near future. Overall, 48 million people quit their jobs in 2021. Some retired, some paused to reconsider their life […]
Does the Early Bird Get the Win?
When it comes to marketing launches, new campaigns, and taking risks, is it more important to get everything right or is it more important to get your message out there as soon as possible? Some people might be familiar with the phrase, “perfect is the enemy of good.” This means that a worthwhile idea should […]
Harnessing the Power of the Consumer(s)
In recent weeks, Netflix has seen a massive loss in subscribers following recent price hikes, and Twitter has seen wild swings in people joining and leaving the social media platform following the announcement of a buyout by Elon Musk. Though individual users often feel like they don’t have a big influence on how tech companies […]
Marketing Errors We Can’t Stop Seeing in 2022!
There are a few big mistakes you’re making. Yes, you. We have to assume it’s true, because there are a few big marketing errors that keep turning up everywhere. So the odds just happen to be very good that you’re making at least one or two of them. These errors? Many have been around for […]
10 Simple Tips to Make Your Text More Readable
Sure, it could help to have a user experience (UX) professional look over all of your assets before they go out. UX designers are especially useful when designing a new website or app. However, some assets can be improved on behalf of the end user by any layman who has some extra time on their […]
5 Tips for Choosing Stock Images
In an ideal world, every company would have its own full-time graphic designer to create unique art for all of your promotional needs. But that’s not realistic. A lot of the time, you can meet your needs with stock images. Many libraries online collect images that you can use freely, but in some instances you […]