Data-Driven Marketing in 2015 – Part 2

Last month, we introduced a discussion about data-driven marketing. Now we wanted to share some interesting statistics about how both advertisers and users are valuing and interacting with it in 2015. As you might guess, customers are well aware of ads that are being targeted to them based on their activity and preferences. Not only […]

Data-Driven Marketing in 2015 – Part 1

It’s a familiar scenario these days: You Google a new brand of cat food. Suddenly, all of your Facebook ads and email banners are showing you pictures of, and coupons for, the same brand of cat food. Once considered a niche type of marketing, or an added bonus, data-driven marketing is very much becoming a […]

The Real Cost of Advertising on Facebook

In the past month, blog posts and articles are beginning to pop up asking a very important question that it’s taken a shockingly long time to ask: How much does Facebook actually cost? We’re not talking about buying out the company, of course; but what about your own personal account? Right now, we’re all inundated […]