Nailing your pitch is one of the most essential steps in business marketing, because it’s the shortest road to landing new clients, growing your brand, and maximizing profit.
Mad 4 Marketing, like all agencies today, is evolving its RFP processes to successfully communicate with Procurement departments in addition to the marketing and advertising executives we’ve traditionally worked with. The recessive economy has forced companies to try and do more with less. That creates a cost driven emphasis that creates concern. The core question […]