ChatGPT and the Rise of the Bots: Is Marketing Losing the Human Touch?

Ernest Hemingway famously wrote an evocative short story in only six words: “For sale: Baby shoes, never worn.” This mini masterpiece is one of those examples that convinces us that AI—like ChatGPT—is not taking over high-demand marketing services anytime soon. There’s an ineffable “human element” involved in masterful marketing that simply can’t be replaced.  Not […]

What Makes a Perfect Marketing Partnership?

Partnerships can play a key role in your marketing strategy. For all of the effort you’re putting into paid ads, direct outreach, and digital presence, you could be vastly improving awareness of your brand by growing your network—and then letting your partners and affiliates do the heavy lifting for you. In fact, it looks even […]