Planning Your Marketing Calendar in an Unpredictable Year
Oh, no: You were supposed to have your marketing strategy outlined before January. It’s OK. Most people are not where they planned on being, or where they usually are, so far this year. Put the guilt aside, because on the bright side, this means you have even more knowledge and clarity with which to outline […]
Top 3 Marketing Trends of 2021
Last year, marketers were on a roller coaster as the pandemic rapidly shifted what people needed, how they were getting it, and the most appropriate ways to advertise without looking insensitive. It’s understandable if you’re craving a little more predictability from 2021. No one can truly predict if this year is going to see people […]
There’s Still Plenty of 2020! Here’s How to Use It Wisely…
The calendar has seemed a little deceptive this year; it sometimes seems like just a few weeks ago, it was March. Weren’t we just wondering if they were going to launch fireworks for the Fourth of July? Somehow, time’s been rushing by and moving at a crawl. Now, we’re counting down the days to January. […]
Relationship Nurturing During Employee Turnover
For many companies, relationships are built through personal, one-on-one nurturing between account reps and account managers. It’s important to give clients an individual point of contact. This is someone they can get to know and trust; it’s who they can reach out to directly when they require services or have questions. That’s much more rewarding […]
Diversify Your Paid Ad Strategy on Social Media
Most companies are advertising on Facebook. It’s been around a long time, it’s a familiar interface, and it’s very easy to both place new ads and analyze their performance. But even if they’re seeing a higher-than-average “return on ad spend” (ROAS), that doesn’t mean they shouldn’t explore other places to advertise on more niche social […]
Email Marketing: 5 Tips for Click-Worthy Subject Lines
When it comes to email marketing, an eye-catching subject line is essential. Everyone’s inboxes are overflowing with promotional emails, so it’s important that your email stands out.The best part? It doesn’t take a content guru or tech genius to maximize your results. You can make a big impact on your open rates with relatively simple […]
The Benefits of DTC Marketing
In 2019, the Customer is King. It’s no surprise that brands have started scanning their business plans, looking for ways to shift even more focus to their customers. For many, this is done by either dedicating more resources, or fully pivoting, to DTC.
3 Outdated SEO Practices in 2019
If you’re still doing things the old way, you might need to upgrade your SEO. All marketers spend a lot of time and resources these days online. But when you’re putting in that time, you want to be sure that your efforts are seen. In the past, an important approach was to dedicate resources to SEO.
5 Holiday Gift Ideas for Marketers
If you’ve got someone in your life who works in marketing — especially if they’re part of a start-up or small business, or an independent worker — there are definitely some business-building and cost-saving tools that they’d be pretty happy to receive as a gift this holiday season.