Try Before You Buy: Free Sample Marketing – Part 2
Last week, we talked a little bit about how giving out samples and freebies can help people familiarize with your brand before they even spend a dime. But there are other ways to think about the concept of “try before you buy.” For example, clothing retailers commonly invite you to try on clothes at the […]
Try Before You Buy: Free Sample Marketing – Part 1
Telling people how great your product is will only get you so far – even if you’re very convincing. One popular way to convince an audience that your services are superior is to use recommendations from previous customers. That way, objective people with experience using your brand can refer you to potential new clients and […]
Tips for Personal Branding – Part 2
Last week we started discussing the ways you can build your personal brand. First you want to discover the traits about yourself that you wish to turn into your dominant brand characteristics. Then you want to define those by using words and phrases that tie into your overall message. That’s what will trickle down through […]
Tips for Personal Branding – Part 1
Last week we talked about whether one person – not just a business – can be considered a brand. That’s absolutely true, whether you’re a self-employed, one-man company or part of a giant, international corporation. By creating a constructive, consistent reputation in terms of your skills, work ethic and values, you can establish a brand […]
Is A Person A Brand?
Anyone can easily be a brand, even if there’s no office full of employees or official letterhead to back it up. You also don’t need to be a celebrity to feel like you need a personal brand. When one individual is marketing himself or herself, defining an image is key. But so is living up […]
The Numbers: Super Bowl XVLI Commercials
Last week, we reported that the Feb. 5 Super Bowl pulled in 111.3 million users, but Madonna’s halftime show pulled in 117.7 sets of eyes. And 114 million were tuned in for the last half-hour, watching as the Giants came back to shut down the Patriots. Aside from the small screen, there were also an […]
Super Bowl XVLI Commercial Recaps
Super Bowl 2012 boasted the largest viewership in the championship’s history, with 111.3 million tuned in to their TVs (a rise of 0.3 over the previous record from last year). Naturally, that’s going to mean it’s “super” important which commercials showed and what trends advertisers were using to promote those expensively promoted brands. Many of […]
Marketing to Baby Boomers
Baby Boomers make up a significant portion of the American population – and they represent an important, niche demographic for marketers. Comprised of about 76 million individuals born after World War II and before 1964, these individuals collectively represent more than half of the nation’s consumer spending. Granted, that’s a wide margin of ages. The […]
B2B vs. B2C Marketing Overview
There are minor differences when you’re advertising to possible business connections as opposed to when you’re targeting consumers who will buy your products and services outright. Small though they may be, they’re also important differences to take into account. Here are the top three noteworthy observations that can have a powerful impact on your advertising […]
Comfort Marketing
Last week, The New York Times published an article about the latest trend in advertising: comfort marketing. This refers to bringing back old mascots, logos and jingles that were successful in the past. It makes viewers reminisce about the brand and reminds them of when they were first introduced to it – and, presumably, that […]